Tree T-Pee’s Net Worth & Career
Tree T-Pee has a net worth of $100 million as of 2024. Founded in 2005 by Johnny Georges under GSI Supply, Inc., the company creates cone-shaped devices that protect young trees and conserve water. Georges appeared on Shark Tank in 2013 seeking $150,000 for 20% equity.
Guest shark John Paul DeJoria invested without negotiation. Before Shark Tank, the company was valued at $750,000.
After the show, sales surged with 56,000 emails received within 24 hours. The product saves 90% water compared to traditional farming methods.
Tree T-Pees are made in the U.S. from 100% recycled plastic and currently sell for $9.95, up from the original $4.50 price. The company generates approximately $5 million in annual revenue and has expanded internationally to Europe, Australia, and the Middle East.
Tree T-Pee Quick Facts
| Fact | Detail |
| Company Name | Tree T-Pee |
| Founder | Johnny Georges |
| Founded | 2005 |
| Parent Company | GSI Supply, Inc |
| Net Worth (2024) | $100 million |
| Shark Tank Appearance | Season 5, November 2013 |
| Investor | John Paul DeJoria |
| Annual Revenue | $5 million |
| Product Price | $9.95 (originally $4.50) |
Who Is Johnny Georges
Johnny Georges is the founder and CEO of Tree T-Pee, which he established in 2005 under GSI Supply, Inc. He grew up in Florida working in the citrus farming industry alongside his father Rick Georges, a pioneer in citrus irrigation.
Georges developed Tree T-Pee to help farmers conserve water and protect young trees. He appeared on Shark Tank in 2013 and secured investment from billionaire John Paul DeJoria. He continues serving as CEO, leading the company to a $100 million valuation as of 2024.
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Tree T-Pee Net Worth in 2024
Tree T-Pee has a net worth of $100 million as of 2024. This represents massive growth since the company’s founding in 2005. Before appearing on Shark Tank in 2013, the company was valued at just $750,000.
The company generates approximately $5 million in annual revenue. This comes through direct sales to farmers, retail partnerships, and online distribution. The product currently sells for $9.95 per unit, up from the original $4.50 price.
The valuation increase reflects the company’s successful expansion and market penetration. Tree T-Pee has grown beyond the United States to international markets. Strong demand for water conservation products continues driving revenue growth.
What Is Tree T-Pee Product
Tree T-Pee is a cone-shaped device that protects young trees between one and five years old. It sits at the base of the tree and helps conserve water while shielding the plant. The product is made in the U.S. from 100% recycled plastic.
The device saves approximately 90% on water usage compared to traditional farming practices. It directs water and nutrients straight to the tree’s roots. The cone also conserves the electricity needed to pump water to the trees.
Tree T-Pee creates a mini greenhouse effect when temperatures rise. This keeps the tree and its roots hydrated for better growth. It also blocks wind impacts and protects trees from frost damage on cold nights.
The product currently sells for $9.95 per unit online and through retail partners like Home Depot.
How Tree T-Pee Works
Tree T-Pee works by surrounding the base of young trees with a cone-shaped barrier. The cone directs water and nutrients directly to the tree’s roots instead of letting them spread across the soil. This targeted delivery ensures more efficient water usage.
The device creates a mini greenhouse environment around the tree. When temperatures rise, it traps heat and moisture inside the cone. This keeps the roots consistently hydrated and promotes healthier, faster growth.
Tree T-Pee blocks wind that can dry out young trees. It also protects against frost damage on cold nights by maintaining warmer temperatures inside the cone. The recycled plastic material provides insulation and durability.
The simple design requires no electricity or complex installation. Farmers place the cone around young trees and let it work naturally. This saves up to 90% of water compared to traditional irrigation methods.
Founding Story and Father’s Legacy
Johnny Georges founded Tree T-Pee in 2005 to honor his father Rick Georges’ legacy. Rick was a pioneer in the citrus industry who developed irrigation innovations. The father-son duo worked together to create the first Tree T-Pee design.
Johnny grew up working alongside his father in labor-intensive citrus farming. He participated in “banking trees,” a process where workers pile dirt around young trees to protect them from frost. This experience showed him there had to be a better way.
Rick’s innovations in irrigation inspired Johnny to improve farming methods. Together they developed a product that not only protected trees but also conserved precious water resources. The Tree T-Pee combined their shared knowledge of farming challenges.
Johnny’s emotional connection to his father motivated him throughout his business journey. When he pitched on Shark Tank in 2013, he shared his father’s influence on his life and work. This heartfelt story resonated with both the Sharks and viewers.
Company Valuation Before Shark Tank
Before appearing on Shark Tank in 2013, Tree T-Pee was valued at approximately $750,000. This valuation came when Johnny Georges sought $150,000 for a 20% equity stake in the company during his pitch.
The product sold for $4.50 per unit at the time. Production costs were around $2.95 per unit, leaving Georges with a modest profit of about $1 per unit sold. These thin margins concerned some of the Sharks during the pitch.
Georges had been running the business for eight years by the time he appeared on the show. Despite the revolutionary water-saving benefits, he struggled to convince farmers to adopt the new technology. Sales were steady but limited without major distribution channels or investor backing.
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Shark Tank Appearance in 2013
Johnny Georges appeared on Shark Tank Season 5 in November 2013. He pitched Tree T-Pee seeking $150,000 in exchange for 20% equity in his company. The episode featured guest shark John Paul DeJoria, who replaced regular shark Robert Herjavec.
Georges delivered an emotional presentation about helping farmers and honoring his father’s legacy. His heartfelt story resonated with both the Sharks and television viewers. He explained how the product saves water and protects young trees.
Kevin O’Leary expressed concerns about the profit margins. He stated that the $4.50 sale price left little room for distribution costs. Other Sharks also questioned the thin profit margin of approximately $1 per unit.
John Paul DeJoria was particularly moved by Georges’ passion for helping farmers. DeJoria offered Georges exactly what he requested without negotiation. He recognized the product’s potential impact on agriculture and water conservation.
The episode aired on November 1, 2013. It became one of the most memorable and emotional pitches in Shark Tank history.
John Paul DeJoria Investment Deal
John Paul DeJoria offered Johnny Georges exactly $150,000 for 20% equity without negotiation. DeJoria accepted Georges’ original terms immediately, moved by his passion and the product’s potential. This straightforward deal was unusual for Shark Tank.
DeJoria is a self-made billionaire and co-founder of Paul Mitchell Hair Products and Patron Spirits Company. He was also a founding partner of the House of Blues nightclub chain. As of 2017, he ranked as the third richest shark to ever appear on the show with $3.1 billion.
The deal gave DeJoria 20% ownership in Tree T-Pee. Georges received the capital he needed plus DeJoria’s business expertise and industry connections. DeJoria’s involvement helped Tree T-Pee access major retail partnerships and expand distribution channels.
DeJoria’s investment proved valuable beyond just money. His network and credibility helped Tree T-Pee establish partnerships with retailers like Home Depot. The billionaire’s backing gave the product legitimacy in the agricultural market.
Immediate Impact After Shark Tank
The impact after Shark Tank was immediate and overwhelming. Johnny Georges received over 56,000 emails within 24 hours of the episode airing. This massive response showed the immense public interest in the product.
Sales surged dramatically overnight. Thousands of Tree T-Pee units sold almost immediately as consumers became aware of the water conservation solution. The company’s website experienced heavy traffic as farmers and consumers rushed to purchase.
The exposure transformed Tree T-Pee into a recognizable brand. The emotional pitch became one of the most memorable moments in Shark Tank history. Georges’ story about helping farmers and honoring his father resonated with millions of viewers.
The company struggled to keep up with demand initially. The sudden influx of orders required rapid scaling of production and distribution. This marked the beginning of Tree T-Pee’s transformation into a multi-million dollar enterprise.
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Sales Surge and Email Response
Tree T-Pee received over 56,000 emails within the first 24 hours after the Shark Tank episode aired. This overwhelming response demonstrated unprecedented public interest in the product. Georges and his team struggled to keep up with the communication volume.
Sales increased dramatically in the days and weeks following the broadcast. Thousands of units sold almost overnight as farmers and consumers rushed to purchase. The company experienced its highest sales period since founding in 2005.
The website traffic spiked massively, creating technical challenges. The sudden surge required immediate upgrades to handle the increased demand. Georges had to rapidly scale production to meet orders.
The email responses came from farmers, agricultural businesses, and individual consumers. Many expressed interest in bulk orders for commercial farming operations. The positive feedback validated Georges’ years of effort trying to change traditional farming practices.
Price Changes Over Time
Tree T-Pee originally sold for $4.50 per unit when Johnny Georges appeared on Shark Tank in 2013. The production cost was approximately $2.95 per unit, leaving a profit of about $1 per unit. This thin margin concerned investors like Kevin O’Leary during the pitch.
The price increased to $9.95 per unit as the company grew. This price adjustment happened after securing the Shark Tank deal and expanding distribution. The higher price point positioned Tree T-Pee as a premium agricultural product while remaining affordable for farmers.
Despite the price increase of over 100%, sales remained strong. The product continued attracting significant interest because farmers recognized the long-term water and cost savings. The $9.95 price still represented excellent value compared to traditional irrigation methods.
The price adjustment improved profit margins substantially. This allowed Tree T-Pee to invest in better distribution, marketing, and product development. The increased profitability contributed to the company’s growth to a $100 million valuation.
Annual Revenue and Financial Success
Tree T-Pee generates approximately $5 million in annual revenue as of 2024. This represents consistent growth since the Shark Tank appearance in 2013. The revenue comes through direct sales, retail partnerships, and online distribution channels.
The company’s financial success stems from multiple revenue streams. Sales through Home Depot and other major retailers provide steady income. Online sales through the company website and e-commerce platforms add significant revenue.
The improved profit margins after the price increase to $9.95 boosted profitability. The company now earns substantially more per unit compared to the original $1 profit margin. This financial stability supports continued expansion and product development.
The $100 million net worth reflects strong business fundamentals. The combination of steady revenue, improved margins, and growing market demand creates long-term value. Tree T-Pee’s financial success validates Georges’ vision and DeJoria’s investment decision.
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Product Benefits for Farmers
Tree T-Pee saves approximately 90% on water usage compared to traditional farming practices. This massive reduction cuts costs for farmers who pay for water and the electricity to pump it. The savings add up significantly over time, especially for large farming operations.
The product directs water and nutrients straight to tree roots. This targeted delivery ensures young trees receive maximum benefit without waste. Farmers get better growth results while using fewer resources.
Tree T-Pee protects young trees from frost damage on cold nights. The cone creates insulation that maintains warmer temperatures around the tree. This protection reduces crop losses during unexpected cold snaps.
The mini greenhouse effect promotes faster, healthier tree growth. Trees develop stronger root systems and reach maturity quicker. Faster growth means farmers can harvest sooner and increase profitability.
Tree T-Pee blocks wind that can dry out and damage young trees. The protection reduces stress on developing plants. The simple installation requires no electricity or complex setup, making it easy for farmers to use across large orchards.
Environmental Impact and Water Conservation
Tree T-Pee saves up to 90% of water compared to traditional irrigation methods. This massive reduction helps farmers combat drought conditions and water scarcity. The conservation becomes especially critical in regions facing long-term water shortages.
The product is made from 100% recycled plastic manufactured in the United States. Using recycled materials reduces environmental waste and supports sustainability. The durable plastic design lasts for years, minimizing replacement needs.
Tree T-Pee reduces electricity consumption needed to pump water to trees. Less water usage means less energy required for irrigation systems. This dual benefit cuts both water and energy costs while reducing carbon footprint.
The device helps farmers practice more sustainable agriculture. By conserving water resources, Tree T-Pee supports long-term environmental health. The product aligns with growing demand for eco-friendly farming solutions.
The water conservation technology addresses critical environmental challenges. Agriculture accounts for a significant portion of global water usage. Tree T-Pee’s 90% reduction per tree multiplies across thousands of orchards, creating substantial environmental impact.
International Expansion
Tree T-Pee has expanded beyond the United States into international markets. The company now operates in Europe, Australia, and the Middle East. This global reach demonstrates the universal demand for water conservation solutions.
European farmers adopted Tree T-Pee to address increasing drought conditions. Australia’s water scarcity issues made the product particularly valuable there. Middle Eastern countries facing severe water shortages found Tree T-Pee beneficial for agriculture.
The international expansion began after the Shark Tank success and John Paul DeJoria’s investment. DeJoria’s global business connections helped Tree T-Pee enter new markets. His credibility opened doors to international distribution channels.
Each region faces unique water conservation challenges that Tree T-Pee addresses. The 90% water savings appeal to farmers worldwide dealing with climate change impacts. International sales contribute significantly to the company’s $5 million annual revenue.
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Partnership with Home Depot
Tree T-Pee established a partnership with Home Depot, a major retail chain. This partnership significantly increased the company’s market reach and accessibility. Farmers and consumers could now purchase Tree T-Pee at physical retail locations nationwide.
The Home Depot deal came after the Shark Tank appearance and John Paul DeJoria’s investment. DeJoria’s business connections and credibility helped secure this major retail partnership. Having products in Home Depot stores provided legitimacy and visibility.
The retail partnership expanded distribution beyond online sales. Customers could see and examine the product in person before purchasing. This hands-on availability helped convince skeptical farmers to try the new technology.
Home Depot’s extensive network of stores made Tree T-Pee accessible across the country. The partnership contributed to the company’s revenue growth and brand recognition. Retail shelf space in a major chain validated Tree T-Pee as a serious agricultural product.
Current Business Operations
Tree T-Pee continues operating successfully as of 2024 under founder Johnny Georges’ leadership. The company maintains strong sales both domestically and internationally. Operations include manufacturing, distribution, and ongoing product development.
The company sells through multiple channels including its website, Home Depot stores, and other retail partners. Online sales remain strong as farmers order directly. The dual distribution strategy ensures broad market coverage.
Tree T-Pee manufactures products in the United States using 100% recycled plastic. The domestic production maintains quality control and supports American manufacturing. The company ships products to customers worldwide.
The business model focuses on serving farmers’ needs while promoting water conservation. Tree T-Pee continues expanding into new agricultural markets. The company explores additional applications for the water-saving technology beyond citrus farming.
Johnny Georges remains actively involved as CEO, maintaining the company’s mission of helping farmers and honoring his father’s legacy.
Johnny Georges as CEO
Johnny Georges serves as CEO of Tree T-Pee, which operates under his parent company GSI Supply, Inc. He founded the company in 2005 and has led it for nearly 20 years. His hands-on leadership style reflects his deep farming background and personal connection to the product.
Georges maintains the company’s core mission of helping farmers conserve water. He continues honoring his father’s legacy through every business decision. His emotional commitment to the cause drives the company’s operations and expansion strategies.
Under his leadership, Tree T-Pee grew from a $750,000 valuation to $100 million. The company expanded internationally and secured major retail partnerships. Georges successfully scaled operations while maintaining product quality and environmental focus.
He remains actively involved in product development and farmer outreach. Georges understands agriculture firsthand from his years working in citrus farming. This practical experience guides his decision making as CEO and keeps the company focused on solving real farming challenges.
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Tree T-Pee Financial Growth Timeline
| Year/Period | Valuation/Financial Milestone |
| 2005 | Company founded under GSI Supply, Inc. |
| 2013 (Before Shark Tank) | $750,000 valuation |
| 2013 (After Shark Tank) | $150,000 investment for 20% equity |
| 2013 | Original price $4.50 per unit |
| 2011 | Current price $9.95 per unit |
| 2024 | $5 million annual revenue |
| 2024 | $100 million net worth |
Shark Tank Success Stories Comparison
| Category | Tree T-Pee | Scrub Daddy | Bombas | Ring Doorbell |
| Founder | Johnny Georges | Aaron Krause | David Heath, Randy Goldberg | Jamie Siminoff |
| Shark Tank Year | 2013 | 2012 | 2014 | 2013 |
| Investment Received | $150,000 for 20% | $200,000 for 20% | $200,000 for 17.5% | No deal (rejected) |
| Investor | John Paul DeJoria | Lori Greiner | Daymond John | None (later sold to Amazon) |
| Current Valuation | $100 million | $250 million | $1 billion | $1 billion (Amazon acquisition) |
| Annual Revenue | $5 million | $200+ million | $300+ million | Sold for $1 billion |
FAQs About Tree T-Pee
Conclusion
Tree T-Pee’s net worth of $100 million reflects Johnny Georges’ successful vision for water conservation in agriculture. Starting with a $750,000 valuation in 2013, the company grew through John Paul DeJoria’s Shark Tank investment and strategic retail partnerships.
Tree T-Pee generates $5 million annually and operates internationally while saving farmers 90% on water usage. Johnny Georges continues leading as CEO, honoring his father’s legacy while building a sustainable agricultural solution.
