Campbell Puckett Net Worth 2026 TikTok Earnings
Campbell Puckett built an estimated net worth of $5 million as of 2026 through her successful career as a social media influencer, content creator, and lifestyle blogger. Born Campbell Hunt, the 34 year old Atlanta based personality rose to fame with her husband Jett Puckett through viral TikTok videos featuring romantic “fit check” moments.
She graduated with a Bachelor of Business Administration in Marketing at the University of Mississippi in 2013. Before becoming a full time content creator, she worked as a flight attendant for American Airlines and held positions as an account executive for several management companies.
In 2017, she launched her lifestyle blog You Should Wear That, which attracted nearly 200,000 Instagram followers.
Her TikTok account exploded in popularity when videos featuring Jett calling her “Pookie” and complimenting her outfits went viral. She now has over 1.5 million followers on TikTok and 1.4 million on Instagram. Campbell married Jett Wayne Puckett in April 2018 after they met at a Philadelphia wine bar in 2015.
The couple welcomed their first child, daughter Paloma, in June 2024. Her husband Jett works as Managing Director of Mergers and Acquisitions at McLerran & Associates, with an estimated net worth of $3 million.
Quick Facts About Campbell Puckett
| Fact | Detail |
| Full Name | Campbell Hunt Puckett |
| Real Name | Campbell Hunt (maiden name) |
| Date of Birth | 1990 (exact date not public) |
| Place of Birth | Atlanta, Georgia, USA |
| Net Worth (2026) | $5 million |
| Primary Occupations | Social Media Influencer, Content Creator |
| Career Span | 2017 to present |
| Notable Works | TikTok viral videos, You Should Wear That blog |
Who is Campbell Puckett?
Campbell Puckett is an American social media influencer known for her lifestyle content and viral TikTok videos with her husband Jett. She was born Campbell Hunt and raised in the South, where she developed a love for fashion and lifestyle at a young age.
Her mother is Cynthia Campbell Hunt, who shares a close relationship with her daughter. She attended the University of Mississippi, where she became a member of a sorority. She graduated in 2013 with a Bachelor of Business Administration degree in Marketing.
Before social media fame, she worked as a flight attendant for American Airlines, traveling extensively. She also held positions as an account executive at various management companies. Her nickname “Pookie” came from Jett shortly after they met in 2015.
Campbell Puckett Social Media
| Platform | Handle | Followers | Content Focus |
| TikTok | @campbellhuntpuckett | 1.5 million+ | Fit checks, lifestyle videos, family content |
| @campbellhuntpuckett | 1.4 million+ | Fashion, luxury lifestyle, motherhood | |
| Blog | You Should Wear That | 200,000+ | Fashion advice, lifestyle tips |
| YouTube | Not active | N/A | Minimal presence |
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Early Career and Content Creation
Campbell Hunt launched her career as a lifestyle blogger in 2017 with her website You Should Wear That. The blog focused on fashion advice, outfit inspiration, and lifestyle recommendations for her audience. She built a substantial Instagram following of nearly 200,000 followers by sharing outfit posts and fashion tips.
Her background in marketing helped her understand brand partnerships and audience engagement strategies. She worked with various fashion and lifestyle brands through sponsored content and collaborations.
Her professional experience as an account executive gave her business skills that proved valuable in content creation. She balanced multiple roles before transitioning to full time influencing and content creation.
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Meeting Jett and Marriage
Campbell met Jett Wayne Puckett in 2015 at a wine bar called Tria by Rittenhouse Square in Philadelphia. Jett was pursuing his MBA and JD at Wharton School at the time. Campbell was working as a flight attendant for American Airlines when they first connected.
Jett approached her because he thought she was the prettiest girl in the bar. Their conversation flowed effortlessly, and they became inseparable within two days of meeting.
Just six months after they started dating, Jett proposed during a romantic trip to Hawaii. They married in April 2018 after purchasing a new home together in Atlanta. Jett began calling her “Pookie” shortly after they met, and the nickname became a defining part of their brand.
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TikTok Fame and Viral Success
Campbell and Jett’s TikTok fame exploded when they started posting “fit check” videos together. Jett would compliment Campbell’s outfits with phrases like “Pookie is looking absolutely fire tonight.” These wholesome videos showcasing their relationship resonated with millions of viewers across social media platforms.
Their content features luxury experiences, romantic gestures, and playful chemistry that fans find endearing. The couple’s videos often showcase designer clothing, upscale restaurants, and lavish lifestyle moments. Their authentic dynamic and Jett’s affectionate treatment of Campbell created a devoted following.
Brand partnerships and sponsorships followed as their follower count grew into the millions. Their combined social media presence generates substantial income through influencer marketing and collaborations.
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Controversy and Public Apology
In January 2024, Campbell faced serious controversy when old photos surfaced on Reddit. Images appearing to show her posing in front of a Confederate flag began circulating online. Additional pictures seemed to show her wearing an old fashioned gown at what users suggested was an “Old South” plantation themed party.
The images had links to a Pinterest account of her University of Mississippi sorority. She received severe backlash and criticism across social media platforms for the resurfaced content.
Campbell issued a public apology on Instagram addressing the controversy directly. She stated she was 20 years old when the photos were taken and did not fully understand the impact of her actions. She took full responsibility and apologized for any harm the images may have caused.
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Motherhood and Family Life
On June 23, 2024, Campbell and Jett announced they were expecting their first child together. They posted on social media writing “Our greatest blessing🤍 Baby Puckett coming soon” to share the news. Campbell gave birth to their daughter Paloma in June 2024, making them first time parents.
Just hours before giving birth, Jett surprised Campbell with a luxury Hermès Kelly 25 Epsom leather bag as a push present. The bag was estimated to be worth around $35,000 to $54,000, depending on the source.
Jett excitedly handed her the iconic orange Hermès bag, calling her “my beautiful angel pie Pookie.” They celebrated Jett’s first Father’s Day with baby Paloma through viral social media posts. The family resides in their Atlanta home, sharing glimpses of their life as new parents.
Brand Partnerships and Income
Campbell’s social media influence has led to lucrative brand partnerships and sponsorship deals across multiple industries. She regularly posts collaborations with fashion brands, beauty companies, and lifestyle products on her platforms.
Recent partnerships include vitamin D supplement advertisements shared on Instagram stories. Her massive following of over 1.5 million on TikTok and 1.4 million on Instagram makes her attractive to brands.
Influencer marketing experts estimate that creators with her following can earn thousands per sponsored post. Her authentic content style and engaged audience make brand collaborations particularly effective and valuable. The combination of her own earnings and Jett’s corporate salary supports their luxury lifestyle.
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Campbell Puckett Income Sources
| Income Source | Estimated Amount |
| TikTok Creator Fund and Monetization | $500,000 to $1 million |
| Instagram Sponsored Posts | $1 million to $2 million |
| Brand Partnerships and Endorsements | $1 million to $1.5 million |
| Blog Revenue (You Should Wear That) | $200,000 to $500,000 |
| YouTube and Other Platforms | $100,000 to $300,000 |
| Combined with Jett’s Income | $3 million additional |
Net Worth Comparison with Social Media Influencers
| Influencer | Net Worth | Platform | Followers |
| Campbell Puckett | $5 million | TikTok, Instagram | 3 million combined |
| Addison Rae | $15 million | TikTok, Instagram | 100 million+ |
| Charli D’Amelio | $20 million | TikTok, Instagram | 200 million+ |
| Emma Chamberlain | $12 million | YouTube, Instagram | 25 million+ |
FAQs About Campbell Puckett
Conclusion
Campbell Puckett’s $5 million net worth reflects her success as a social media influencer and content creator. Her viral TikTok videos with husband Jett captured millions of hearts with authentic romance and luxury lifestyle content. Despite facing controversy, she continues building her brand through motherhood and family content. Her journey shows how social media influence can translate into substantial financial success.
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